REAL PRODUCT KNOWLEDGE CREATES STRONG SALES
As a Master Formulator for many hundreds of successful health products, Lee R. Dreyer BA, MH has over 39 years of experience successfully making complex nutritional product concepts understandable for: corporate executives, leaders, MLM distributors, sales reps, physicians, manufacturers, etc., by phone lecture, conference calls, person-to-person meetings, on-stage presentations, brochures, literature, labels, etc. The chemistry, biochemistry, phytochemistry and quantum physics of health products can be very complex, difficult and intimidating for the untrained sales person to understand and explain, and thus make the sale. This problem may cause the sales representative to make false, misleading, inaccurate, and thus illegal product claims, that have caused many companies to quickly lose credibility, or worse yet, to be cited or even shut down by regulatory authorities. Ironically, sales reps often are nearly almost always unaware of powerful product selling claims that could have been accurately made to increase your company’s sales. With a background in advertising and marketing, Lee is able to quickly convert complex nutritional biochemistry into easy-to-understand everyday sales language, soundbites, brochures, literature, and video and audio script that reveal the essence of your product’s benefits to the consumer, in a manner that can be easily remembered and repeated by your leaders and sales force. Furthermore, Lee can arrange and oversee third party laboratory analyses and studies on products, that can be used to make non-medical, physical chemistry claims about products such as antioxidant capacity, quick-dissolution, stability, purity etc.
Thomas Jefferson once quoted the classic 1597 writings of Francis Bacon who stated: "Knowledge is Power". But the ability to motivate others to act and purchase your product by using this information could also be termed: "Knowledge is Sales" It is critical that your sales personnel know the accurate scientific reasons as to how and why your product works, and be quickly able to simply and accurately explain it’s true benefits to the consumer: thereby creating the repeatable sale.
Call NRI @ (406) 250-2567 (9 am - 5 pm MST) for lecture, teaching seminar pricing, and availability, or email verytallpines@protonmail.com